When Keauty Team decided to fly all the way from Sweden to South Korea, we knew it was going to be an incredible journey. Our goal was simple: to explore the latest and greatest in Korean skincare, and bring the very best back to our customers around the world. From the bustling streets of Myeong-dong to the cutting-edge innovations at the Korean Beauty Expo, we soaked up everything the world of K-Beauty had to offer—so you don’t have to hop on a plane to Seoul to find out what’s trending!