Foundation

Foundation is the colour layer that evens out tone and sets the stage for the rest of your base. Korean foundations are built around skincare logic, blending hyaluronic acid, botanical extracts and SPF into long-wear formulas.

With finishes from satin-matte to dewy and a wide shade range, the collection covers daily wear, photography, oily skin and dry skin alike.

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[Belif] UV Protector stand-by-you basic BB 50 ml - Keauty
[Belif] UV Protector stand-by-you basic BB 50 ml
$68.00 $97.00
Save $21.00
ENTROPY Charm Tint Blurry Base Line — Quartz Gem matte shade, product front ENTROPY Charm Tint Blurry Base Line — Coral Gem shade shown from side angle
[ENTROPY] CHARM TINT Blurry Base Line - 10 Colors
$36.00 $57.00
Save $27.00
ENTROPY Organza Fit Spatula Foundation #25.3 — deeper beige shade bottle with spatula visible
[ENTROPY] ORGANZA FIT SPATULA FOUNDATION #25.3
$50.00 $77.00
Save $27.00
ENTROPY Organza Fit Spatula Foundation — shade #19.8 bottle with spatula extended ENTROPY Organza Fit Spatula Foundation — shade #21.1 bottle, front label facing
[ENTROPY] Organza Fit Spatula Foundation
$50.00 $77.00
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Dr.Ceuracle Vegan Kombucha Tea BB Warm Sand 30ml — tube with warm beige shade swatch beside it
[Dr.Ceuracle] VEGAN KOMBUCHA TEA BB WARM SAND 30ml
$39.00 $61.00
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Dr.Ceuracle Vegan Kombucha Tea BB 30ml — compact tube with brown-green label, angled product shot
[Dr.Ceuracle] VEGAN KOMBUCHA TEA BB 30ml
$39.00 $61.00
Save $27.00
ENTROPY Organza Fit Spatula Foundation #22.8 — warm beige foundation bottle with built-in spatula
[ENTROPY] ORGANZA FIT SPATULA FOUNDATION #22.8
$50.00 $77.00
Save $27.00
ENTROPY Organza Fit Spatula Foundation #21.1 — natural beige foundation bottle, spatula tip visible
[ENTROPY] ORGANZA FIT SPATULA FOUNDATION #21.1
$50.00 $77.00
Save $27.00
ENTROPY Organza Fit Spatula Foundation #19.8 — pale beige foundation bottle with spatula extended
[ENTROPY] ORGANZA FIT SPATULA FOUNDATION #19.8
$50.00 $77.00
Save $44.00
Hera Silky Stay Foundation 30g 27N1 Honey — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 27N1 HONEY
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 25N1 Amber — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 25N1 AMBER
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 23W1 Sand Beige — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 23W1 SAND BEIGE
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 23N1 Beige — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 23N1 BEIGE
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 23C1 Pink Beige — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 23C1 PINK BEIGE
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 21W1 Warm Vanilla — front of bottle on white background
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 21W1 WARM VANILLA
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 21N1 Vanilla — slim pump bottle upright on white neutral backdrop
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 21N1 VANILLA
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 21C1 Rose Vanilla — pump bottle on white background showing shade
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 21C1 ROSE VANILLA
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 19N1 Light Vanilla — pump bottle angled view on light surface
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 19N1 LIGHT VANILLA
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 17N1 Ivory — slim glass-finish pump bottle on white table
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 17N1 IVORY
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 17C1 Petal Ivory — pump bottle showing shade label on neutral backdrop
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 17C1 PETAL IVORY
$117.00 $161.00
Save $44.00
Hera Silky Stay Foundation 30g 13N1 Porcelain — slim pump bottle front view on white surface
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 13N1 PORCELAIN
$117.00 $161.00
Save $32.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 22 Neutral — product bottle side view on white background
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #22 Neutral
$61.00 $93.00
Save $32.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 21 Vanilla — slim pump bottle with matte label
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #21 Vanilla
$61.00 $93.00
Save $32.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 19 Porcelain — matte-finish bottle with pump
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #19 Porcelain
$61.00 $93.00