Among the Korean products in Keauty's New Arrivals and Most Popular collections, five K-beauty styles show up: soft-blur lip tints, puree-texture blush, two-step hydrogel masks, ceramide creams and ginseng skincare. A trend tells you what is popular, not what suits your skin, so check the finished product's ingredients and directions before you try it.
What K-beauty trends show up in Keauty's range?
These are styles that appear in Keauty's collections. They are not a measured ranking of what is popular in Korea.
- Soft-blur lip tints. The Tiptoe Blurlet Sorbet Tint 4ml is a water-blur tint that dries to a soft, blurred matte, in six shades. The Tiptoe Glowit Sorbet Tint 4.5ml pairs vivid color with the wet finish of a lip oil, in twelve shades.
- Puree-texture blush. The Tiptoe Blurry Puree Blush 5g spreads like a fruit puree and comes in sixteen shades. You dot it on with the applicator tip and blend with fingers or a puff. Its page says it was developed with the Korean makeup artist NEU HOUSE.
- Two-step hydrogel masks. The VT Cosmetics PRO CICA Reedle Shot 100 2STEP Hydrogel Mask pairs a Reedle Shot 100 first step with a hydrogel mask. The directions say to put the mask on after toner, wear it for 20 to 40 minutes and massage in any essence that is left.
- Ceramide creams. The illiyoon Ceramide Ato Concentrate Cream 230ml is listed as a body lotion. You apply it after a shower wherever skin feels dry, and ceramide NP is on its ingredient list.
- Ginseng skincare. The Sulwhasoo First Care Activating Serum VI 60ml is a ginseng serum used as the first step after cleansing, and Panax ginseng root extract is on its ingredient list. Ginseng is one of the herbs explained in our hanbang guide.
To see what else is there, browse the New Arrivals and Most Popular collections.
Why does this guide mention Seoul?
This article began as Keauty's own account of a trip from Sweden to Seoul. The team explored Myeongdong and attended a Korean beauty event, hoping to bring useful discoveries back to Keauty customers. The list above comes from Keauty's collections, not from that trip.
A trip or an event can show what people are talking about. It does not show that a product works or that it suits you. That is why the rest of this guide is about judging a trend, not about trusting one.
How do you judge a K-beauty trend before you buy?
- Identify the exact product. Note the brand, full name, size and directions, and who is selling it.
- Separate the claim types. A maker's statement, independent research, regulatory guidance and Keauty's own opinion are four different things.
- Judge the finished product. An ingredient story or a demonstration at an event is not evidence of how the finished product performs.
- Allow for change. Availability, formulas and directions can change over time, so read the current product page.
- Remember who is selling it. Keauty sells the products it features, and a listing is not evidence that a product suits everyone.
In the EU, cosmetic claims must meet common criteria under Commission Regulation (EU) No 655/2013, including adequate evidence, so a bold claim on a pack still needs support. Our guide to Korean skincare myths checks six common claims and gives a simple way to judge any product.
How do these trends fit a Nordic routine?
In a dry, heated Nordic winter, a body cream such as the illiyoon one is a simple step after a shower. Lip and cheek products sit on top of your existing routine, which makes them easy to try without changing your skincare. In spring and summer, keep sunscreen as the last morning step under any makeup.
FAQ
What is trending in Korean lip care?
Keauty cannot say what is trending across Korea, so this answer covers only the lip products in this guide, which are lip color rather than lip balm. The Tiptoe Blurlet tint dries to a soft, blurred matte, while the Tiptoe Glowit tint is a tint and lip-oil hybrid on a base with ten forms of hyaluronic acid. The Colorgram All In One Overlip Maker 0.7g is a dual-sided pencil for overdrawing the lip line.
Where can I see new K-beauty products?
The New Arrivals collection is the place to start for newly listed products. Each product page carries the ingredient list and directions, which are worth reading before you decide.
How long should I leave a hydrogel mask on?
Follow the pack. The directions for the VT Cosmetics 2STEP mask above suggest 20 to 40 minutes, or 2 to 3 hours for more intensive care. Put it on after toner, on cleansed skin.
Will a trending product suit my skin?
Not automatically. Patch test a new product on a small area and add one at a time. Read the full ingredient list for anything you avoid: the Tiptoe tints and blush above, for example, all list fragrance.
Keauty sells some of the products mentioned here.
Sources
- Commission Regulation (EU) No 655/2013, common criteria for cosmetic claims. European Commission.
This is general cosmetic information. Skin differs from person to person, so patch test new products and ask a doctor or pharmacist about any skin condition.
