Foundation

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Korean foundation is base makeup that evens out skin tone, often with a natural, skin-like finish. This collection spans a wide range from brands such as Hera, Etude House, Wakemake, ENTROPY, Espoir and Cell Fusion C, including long-wear formulas like Hera Silky Stay and Clio Kill Cover, SPF options like Wakemake Water Velvet Cover and blemish balms. Check your undertone first: shade codes such as 23N1 and 23W1 usually point to neutral and warm.

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Hera Silky Stay Foundation 30g 17C1 Petal Ivory — pump bottle showing shade label on neutral backdrop
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 17C1 PETAL IVORY
£56.00 £78.00
Save £22.00
Hera Silky Stay Foundation 30g 13N1 Porcelain — slim pump bottle front view on white surface
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 13N1 PORCELAIN
£56.00 £78.00
Save £16.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 22 Neutral — product bottle side view on white background
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #22 Neutral
£31.00 £47.00
Save £16.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 21 Vanilla — slim pump bottle with matte label
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #21 Vanilla
£31.00 £47.00
Save £16.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 19 Porcelain — matte-finish bottle with pump
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #19 Porcelain
£31.00 £47.00
Save £16.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 23 Beige — pump bottle with dewy finish swatches
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #23 Beige
£31.00 £47.00
Save £16.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 22 Neutral — product bottle on flat surface
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #22 Neutral
£31.00 £47.00
Save £16.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 21 Vanilla — bottle with dropper and product texture
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #21 Vanilla
£31.00 £47.00
Save £16.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 19 Porcelain — glass bottle with pump dispenser
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #19 Porcelain
£31.00 £47.00
Save £10.00
B.ready Blue Foundation 35ml shade 02 Ryan — slim bottle with pump dispenser on white
[B.ready] Blue Foundation 35ml (02_RYAN)
£21.00 £31.00
Save £19.00
CLIO Kill Cover High Glow Foundation 38g shade 2 Lingerie — glass pump bottle on neutral background
[CLIO] KILL COVER HIGH GLOW FOUNDATION 38g 2 Lingerie
£35.00 £54.00
Save £18.00
CLIO Kill Cover High Glow Foundation 38g shade 3 Linen — glass pump bottle with neutral warm tone
[CLIO] KILL COVER HIGH GLOW FOUNDATION 38g 3 Linen
£36.00 £54.00
Save £13.00
Ohui Cover Stick Foundation SPF50+ PA+++ 15g Milk Beige — stick with built-in brush
[Ohui] Ultimate Cover Stick Foundation SPF50+ PA+++ 15g #01 Milk Beige
£41.00 £54.00
Save £24.00
Sulwhasoo Perfecting Foundation 35ml in 11C Cool Porcelain — glass bottle with pump dispenser on white background
[Sulwhasoo] Perfecting Foundation 35ml -No.11C Cool Porcelain
£54.00 £78.00
Save £22.00
Sulwhasoo Perfecting Foundation 35ml in 13N Ivory — glass pump bottle with gold and white label on white background
[Sulwhasoo] Perfecting Foundation 35ml -No.13N Ivory
£56.00 £78.00
Save £31.00
Su:M37 LosecSumma Golden Base 30ml — gold pearl makeup base in compact pump bottle
[Su:M37] LosecSumma Golden Base 30ml
£54.00 £85.00
Save £16.00
[Etudehouse] Double Lasting Foundation 30g No.17N1 Neutral Vanilla - Keauty
[Etudehouse] Double Lasting Foundation 30g No.17N1 Neutral Vanilla
£27.00 £43.00
Save £16.00
Etudehouse Double Lasting Foundation 30g Amber — glass pump bottle showing shade
[Etudehouse] Double Lasting Foundation 30g -No.27N1 Amber
£27.00 £43.00
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Etudehouse Double Lasting Foundation 30g Beige — glass pump bottle on white background
[Etudehouse] Double Lasting Foundation 30g -No.21W1 Beige
£27.00 £43.00
Save £16.00
Etudehouse Double Lasting Vegan Foundation 30g No.23N1 Sand — front of bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.23N1 Sand
£27.00 £43.00
Save £16.00
Etudehouse Double Lasting Vegan Foundation 30g Light Beige — glass pump bottle on white
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.19N1 Light Beige
£27.00 £43.00
Save £16.00
Etudehouse Double Lasting Vegan Foundation 30g Light Vanilla — glass pump bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.17C1 Light Vanilla
£27.00 £43.00
Save £16.00
Etudehouse Double Lasting Vegan Foundation 30g No.21N1 Neutral Beige — front of bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.21N1 Neutral Beige
£27.00 £43.00
Save £12.00
Espoir Be Glow Foundation SPF27 PA++ 30g — pump bottle front view
[Espoir] Be Glow Foundation SPF 27 PA++ 30g, 21N Neutral Ivory
£31.00 £43.00