Skincare

Korean skincare products are built around a step-by-step routine, from cleansing and toning to treating, moisturizing and protecting. This is the main skincare collection, with face moisturizers, serums, sunscreens, sheet masks, eye creams, cleansers and more.

Brands include Centellian24, Sulwhasoo, Numbuzin, Dr.G, Beauty of Joseon, SKIN1004, Mommy Care and SOME BY MI. Examples are the Sulwhasoo Concentrated Ginseng Renewing Serum EX, the Torriden DIVE IN Low Molecular Hyaluronic Acid Serum, the ROUNDLAB 1025 Dokdo Cleanser and the Sulwhasoo First Care Activating Mask.

If you are new to K-beauty, start with three steps: a gentle cleanser, a moisturizer and a sunscreen. Then add one extra step at a time, such as a hydrating toner or a serum, and give each new product a couple of weeks before judging it.