What if your glow was hidden just beneath the surface?

This brightening serum helps reveal it—gently, naturally, and beautifully.

For centuries, Korean women used rice water—nicknamed Beauty Water—to refine and brighten their skin. Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin draws on this heritage with a modern, clinically elegant formula that targets pigmentation, dullness, and uneven tone.

The serum features 68% Rice Bran Water, rich in amino acids and minerals that deeply hydrate while improving texture and radiance. This time-honored ingredient nourishes dry, dull skin and supports a plump, healthy glow.

To visibly reduce hyperpigmentation, the formula includes 2% Alpha-Arbutin, a brightening powerhouse known to inhibit melanin production and improve dark spots more effectively than Beta-Arbutin. Supported by Niacinamide and Panthenol, it not only fades uneven tone—it helps your skin barrier stay calm and hydrated.

Gentle, non-irritating, and free from fragrance, this serum is your go-to daily treatment for clarity, calm, and an illuminated complexion.

Key Benefits

• Brightens Uneven Tone: Alpha-Arbutin targets pigmentation and fades dark spots
• Deeply Hydrates: 68% Rice Bran Water softens and nourishes dry, dull skin
• Barrier-Friendly Brightening: Niacinamide and Panthenol hydrate and soothe
• Traditional Meets Modern: Inspired by Joseon-era rice water rituals
• Gentle Yet Effective: No fragrance or harsh actives—ideal for daily use
• Soft, Non-Sticky Finish: Lightweight serum texture absorbs effortlessly

Perfect For

• Hyperpigmentation or melasma concerns
• Dull skin lacking radiance or even tone
• Dry or sensitive skin that reacts to harsher brightening products
• K-beauty lovers drawn to traditional ingredients
• Anyone seeking glow-boosting care with hydration and balance