{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e on Keauty - 27 authentic K-beauty products shipped fast across the Nordics.\u003c\/p\u003e\u003cp\u003eExplore the full Beauty of Joseon range, from cleansers and toners to ampoules, masks and SPF. 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This will help to maximize the benefits of the product and promote healthy, nourished skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Oryza Sativa (rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene glycol, Propanediol, Dicaprylate\/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium acryloyldimethyltaurate\/VP Copolymer, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate\/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic\/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":57404724019532,"sku":"572979_AQ3LIC","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748743261283_143086ec24564421bca655d2e74bed74.png?v=1777419177"},{"product_id":"beautyofjoseon-green-plum-refreshing-toner-aha-bha-150ml","title":"[BeautyOfJoseon] Green Plum Refreshing Toner : AHA + BHA 150ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur skin goes through a turn-over process of repeating cell regeneration and exfoliation every 28 days. During this process, if the dead skin cells on the skin’s surface clog the pores, inflammation may occur in the pores causing a darkening of the skin tone by preventing new cell regeneration. We created a light and mild toner that can wipe away dead skin cells and sebum in the pores and on the surface of the skin that can remain after cleansing. The main ingredient is plum, which has been used as an herbal medicine for a long time. As a cosmetic ingredient, plum helps to remove dead skin cells and care for skin texture. It creates wonderful synergy with mung bean extract, a skin soothing ingredient, and the chemical exfoliants AHA and BHA. Daily Exfoliating Toner Green Plum Toner is ideal for use in the morning and evening during the first step of skin care to wipe away residual waste and smooth out the skin texture. After sufficiently moistening a cotton pad with toner, gently wipe the skin from the inside to the outside. It not only cleans up waste but also enhances the skin condition to facilitate better absorption of follow-up skin care products. Green plum water 25% + Mung bean extract 2% Donguibogam, an herbal medicine book from the Joseon Dynasty, states that plums lower the temperature, ease the mind, and help stop thirst and diarrhea. In Korean history, plum and mung bean were used as medicines to treat stomachaches or rid the body of toxins. Plum water and mung bean extract as skin care ingredients help to smooth out skin texture and provide moisture. AHA + BHA With a mixture of 2% glycolic acid and 0.5% salicylic acid, you can use it every morning and evening to remove dead skin cells without irritating your skin. It is made with a mild formula that combines a low concentration of chemical exfoliants and plant extracts rather than attempting to create powerful effects via overly high concentrations of AHA and BHA since cosmetics are not categorized as drugs. This is because we believe that it is important to constantly monitor and care for the condition of the skin without causing irritation. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo use this product, start by cleansing your skin thoroughly in the morning and evening. Once your skin is clean, you have two options for applying the product. First, you can moisten a cotton pad with the product and gently wipe it across your skin, starting from the inside and moving outwards. Alternatively, you can apply a sufficient amount of the product onto the palm of your hand and dab it lightly onto your skin until it is fully absorbed. 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Ginseng essence water contains 80% of ginseng water and focuses on the benefits of ginseng itself, giving sufficient moisture and nutrition to the skin. It fills moisture and nutrition firmly to help keep your skin moisturized for a long period of time. Ginseng root water 63% + Ginseng complex In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin. Niacinamide 2% Niacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo use this product, begin by cleansing your face. Once your skin is clean, dispense a few drops of the product into your hands and gently pat it onto your face. This will help to ensure even distribution of the product and optimal absorption into the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePanax Ginseng Root Water, Butylene Glycol, Glycerin, Propanediol, Niacinamide, 1,2-Hexanediol, Water, Hydroxyacetophenone, Glyceryl Glucoside, Xanthna Gum, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Adenosine, Panax Ginseng Callus Culture Extract, Theobroma Cacao(Cocoa) Extract, Dextrin, Glucose, Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Lactobacillus\/Panax Ginseng Root Ferment Filtrate, Sodium Hyaluronate, Ethylhexyglycerin, Disodium EDTA\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"150ml","offer_id":57404724445516,"sku":"572982_4MA0Y8","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748742910997_c960069e8f9d4e9bb6042b2460eafb56.png?v=1777419187"},{"product_id":"beautyofjoseon-calming-serum-green-tea-panthenol-30ml-1","title":"[BeautyOfJoseon] Calming Serum : Green tea + Panthenol 30ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum was created to help soothe skin irritated by UV rays and other external factors. We selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated. Renewal : Enhanced soothing and moisturization effects 30% mugwort extract was added to enhance Calming Serum’s soothing effect. In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care. It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version. Green tea 50% 'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays. Mugwort 30% Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin. Panthenol (Vitamin B5) 5% As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the skin and pat gently to help absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCamellia Sinensis Leaf Water (50.9%), Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-hexanediol, Methylpropanediol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate\/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":57404724478284,"sku":"572983_PWGVKM","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748743438203_d88a9050e16849dfbd376331c4dbb9ed.png?v=1777419192"},{"product_id":"beautyofjoseon-glow-serum-propolis-niacinamide-30ml","title":"[BeautyOfJoseon] Glow Serum : Propolis + Niacinamide 30ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for troubles with large pores and inflamed skin. Containing 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist. Propolis extract 60% There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin. Niacinamide 2% Among the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin. BHA 0.5% As a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePropolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":57404724871500,"sku":"572984_BK5UP3","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748742556016_56890f93b0e642d49fdab545b9e73e2a.png?v=1777419198"},{"product_id":"beautyofjoseon-revive-serum-ginseng-snail-mucin-30ml-1","title":"[BeautyOfJoseon] Revive Serum : Ginseng + Snail Mucin 30ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for skin that has lost its vitality. It contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity. Ginseng root water 63% In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin. Snail mucin 3% It is a filtered and purified snail mucin secreted by snails and is known to help protect damaged skin. It also contains Centella asiatica extract, Mushroom extract, and Panax ginseng root extract\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePanax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose Carbomer, Tromethamine, Xanthan Gum,Centella Asiatica Extract, Ganoderma Lucidum(Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate\/Acrylic Acid Copolymer, Disodium Edta, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica(Honeysuckle)Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":57404725002572,"sku":"572986_0W8CB7","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748669787141_b4bfc2184ed140d7b835b62f5ef58def.png?v=1777419203"},{"product_id":"beautyofjoseon-glow-deep-serum-rice-alpha-arbutin-30ml-1","title":"[BeautyOfJoseon] Glow Deep Serum : Rice + Alpha arbutin 30ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier. Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin.​ \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide,Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":57404725133644,"sku":"572988_7DOME9","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748742673664_0c78cbfe268c41d79828d9610b293bf4.png?v=1777419207"},{"product_id":"beautyofjoseon-apricot-blossom-peeling-gel-100ml","title":"[BeautyOfJoseon] Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a gommage type exfoliant containing 19% Prunus Mume Flower Water and 8% plant-derived Cellulose. It helps to improve skin troubles caused by rough skin texture and excess sebum. Gommage texture The gommage texture minimizes skin irritation. As the plant-derived cellulose is worked onto the skin, it gently exfoliates dead skin cells and skin wastes. It can be used on the both face and body. Moisturization Containing 19% prunus mume water and 8% plant-derived cellulose, it helps make the skin texture soft and moist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a proper amount on your dry face except for areas near eyes. Massage gently for about 20 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Prunus Mume Flower Water, Cellulose, Methypropandiol, 1,2-Hexandiol, Carbomer, Arginine, Ethylhexylglycerin, Allantoin, Sorbitol, Pyrus Malus (Apple) Fruit Extract, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Butylene Glycol, Disodium EDTA\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"100ml","offer_id":57404725264716,"sku":"572991_KBP26O","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748743510845_4e36bb130ff0441991436a5d44d55bad.png?v=1777419212"},{"product_id":"beautyofjoseon-centella-asiatica-calming-mask-25ml-x-10ea","title":"[BeautyOfJoseon] Centella Asiatica Calming Mask 25ml x 10ea","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis mask pack contains 15% Centella Asiatica to help soothe the skin comfortably. Containing green tea extract, mugwort extract, and 3 types of hyaluronic acid, it provides moisture to the skin from deep within. Thin Tencel sheet The thin Tencel sheet closely adheres to the skin regardless of the face shape. In addition, it is highly breathable and does not clog pores even while the mask pack is covering the face. Deep hydration Containing 3 types of hyaluronic acid, of low-medium-high molecular weight, it hydrates the skin from deep within. Moisture barrier It has an essence type texture to provide a powerful moisture layer to the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Use toner with cotton pads for refine your skin texture 2. Put the mask on your face and leave it for 15-20 minutes 3. Take off the mask and pat gently with your fingertips to be absorbed \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Centella Asiatica Extract, Glycereth-26, Butylene Glycol, Niacinamide, 1,2-Hexanediol, Hydroxyacetophenone, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethylcellulose, Carrageenan, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Adenosine, Ethylhexylglycerin, Disodium EDTA, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Artemisia Princeps Leaf Extract, Lycium Chinense Fruit Extract, Propandiol, Portulaca Oleracea Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Anthemis Nobilis Flower Oil, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"25ml x 10ea","offer_id":57404726411596,"sku":"572994_AKSB05","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748743351635_8559b3440a3b47b087eb3f9d273243ee.png?v=1777419218"},{"product_id":"beautyofjoseon-radiance-cleansing-balm-100ml-1","title":"[BeautyOfJoseon] Radiance Cleansing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist. Solid balm texture A very soft, balm type cleansing balm that gently melts away makeup, excess sebum and skin impurities. Oil base makeup remover It gently dissolves mascara and eyeliner makeup, so there is no need to use a separate remover. In addition, it is comfortable to use because it does not blur or irritate the eyes. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Dispense a proper amount of cleansing balm with the included spatula. 2. Gently spread over dry face and massage in circular motion. 3. 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Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin. Lightweight cream texture It is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times. After absorption, it provides a natural glow without a white cast. Even if you apply a large amount before makeup, it does not clump or get cakey. Rice extract 30% + Grain fermented extracts Rice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin. SPF \u0026amp; PA Protection SPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs the final step of your skincare routine, take a generous amount of the product and apply it evenly to the areas of your skin that are vulnerable to sun exposure. 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This product is a facial cleanser containing plant-derived extracts obtained from plum and mung bean seeds with a slightly acidic formula. ​Hypoallergenic, slightly acidic formula Healthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier. Moist gel formula It does not dry out the skin and provides a moist feeling even after cleansing. Natural Hanbang ingredients Extracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo use this product, wet your hands and apply an appropriate amount of water. Then, gently massage your face with the water, being careful not to apply too much pressure. After massaging, rinse off the product with lukewarm water to reveal clean, refreshed skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Prunus Mume Fruit Water, Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-hexanediol, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"100ml","offer_id":57404726903116,"sku":"573003_4PTN7K","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748742438381_a54ddbfd86284e038863534ee3c65c02.png?v=1777419234"},{"product_id":"beautyofjoseon-hanbang-serum-discovery-kit-10ml-4ea-1","title":"[BeautyOfJoseon] Hanbang Serum Discovery Kit (10ml*4ea)","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 'Hanbang discovery kit' was created for those who want to find out which of the four BOJ serums is best for their skin. 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We created an eye serum that helps to improve wrinkles on the sensitive skin around the eyes by combining ginseng extract and retinal. From the very beginning, we knew we wanted ginseng as the base ingredient for the eye serum because there are multiple studies showing that ginseng is effective in improving wrinkles due to containing abundant amounts of saponins. Ginseng is a well-known herbal ingredient with excellent efficacy. Vitamin A was, without a doubt, the number one ingredient we wanted to combine with ginseng. There are two types of vitamin A used as cosmetic ingredients, retinol and retinal. 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If skin waste and sebum are not washed thoroughly and allowed to accumulate in the pores, they can cause skin inflammation. The role of cleansing oil is to help remove waste from the skin through gently dissolving and emulsifying wastes. We, team BOJ has been testing numerous products available on the market for a long time to find the right oil as a base ingredient for our cleansing oil. We chose Glycine Soja oil as a base because we found it's the lightest yet effective to remove skin dirt, sebum and makeup residue. This cleansing oil also contains ginseng seed oil that offers subtle grassy scent to present more calm and peaceful cleansing time. Deep cleansing Soybean oil is used as the base ingredient to gently dissolve dirt, waste, and makeup residues that accumulate on the skin. Micellar cleansing technology Micellar is a particle composed of water and oil. 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It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care. Most sun sticks are focused on use for outdoor activities, but we wanted to bring out the usefulness of sun sticks in our daily lives in bustling cities as well. To get listed SPF and PA protection level, sunscreen should be reapplied every 2-3 hours, but that’s not easy to do all of the time. So, we developed a sun stick with a matte formula that doesn't get clumpy and doesn't feel sticky or greasy even when reapplied several times over makeup. Sebum-control silica powder regulates sebum to increase adherence and provides a matte and smooth finish without clumping. Containing artemisia capillaris and green tea extracts, it helps create smooth skin while maintaining moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to areas that need sun protection, such as the face and body. Reapply every 2-3 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMethyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate\/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone\/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil,Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Artemisia Capillaris Extract, Camellia Sinensis Leaf Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Bambusa Vulgaris Extract, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract,PolyglycerylDiisostearate\/Polyhydroxystearate\/Sebacate, Water, 1,2-Hexanediol, Panthenol, Butylene Glycol, Propanediol, Glycerin, Methylpropanediol, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"18g","offer_id":57404727624012,"sku":"573017_OHF5JB","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/files\/1748962606747_d18ea0af2c214719a9845f431127b6cd.png?v=1777419254"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1614\/0620\/collections\/beauty-of-joseon-hero-1777848397-22.webp?v=1777848524","url":"https:\/\/www.keautyworld.com\/tr\/collections\/beauty-of-joseon.oembed","provider":"Keauty","version":"1.0","type":"link"}