Keauty editorial hero — Sensitive Skin TypeKeauty editorial hero — Sensitive Skin Type

Sensitive Skin Type

Sensitive skin: what it means

Stinging when you apply a new product, redness that flares up for no clear reason, reactions to fragrance, heat, or even cold air. Sensitive skin has a weakened barrier that lets irritants in and moisture out. The right approach is minimal, fragrance-free, and barrier-first. Less is genuinely more here.

What to look for in products
  • Centella Asiatica and Madecassoside for calming + barrier repair
  • Heartleaf to soothe redness
  • Panthenol for healing support
  • Propolis for gentle antibacterial + nourishing benefits
  • Ceramide-rich, fragrance-free moisturizers
  • Mineral SPF (zinc oxide) over chemical filters
What to avoid
  • Anything with added fragrance or essential oils
  • Alcohol denat in any step
  • Physical exfoliants (scrubs, brushes, mitts)
  • High-strength acids and retinoids (introduce extremely slowly if at all)
  • Too many active ingredients layered at once
Your K-beauty routine

AM: Cream or balm cleanser (skip the foam step if skin is reactive), Centella toner, calming essence, ceramide moisturizer, mineral SPF.

PM: Gentle oil cleanser, optional second cleanse with a cream formula, Madecassoside ampoule, propolis essence on flared areas, barrier cream.

Hero ingredients
  • Centella Asiatica (Cica): clinically proven to calm and support barrier recovery
  • Madecassoside: the most active compound in Centella, even more targeted
  • Propolis: bee-derived, soothing and gently antibacterial
  • Heartleaf: visibly reduces redness in days, not weeks
  • Panthenol: comforts compromised barriers

Browse the collection below for minimalist, Cica-led formulas designed to calm reactivity and slowly rebuild a stronger barrier.

AllCleansersTonerEssencesSerums & AmpoulesMoisturizersEye CareSunscreenMasks

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Mary&May Centella Asiatica Serum 30ml — clear dropper bottle on neutral background
[Mary&May] Centella Asiatica Serum 30ml
$18.90 $30.00
Save $13.00
Mary&May Centella Asiatica Serum 80ml — bottle with green label, front view
[Mary&May] Centella Asiatica Serum 80ml
$22.00 $35.00
Save $16.50
[Mary&May] CICA Soothing Sun Cream SPF50+ PA++++ - 50ml - Keauty
[Mary&May] CICA Soothing Sun Cream SPF50+ PA++++ - 50ml
$28.50 $45.00
Save $16.00
Mary&May CICA TeaTree Soothing Wash Off Pack 125g — jar with green clay formula
[Mary&May] CICA TeaTree Soothing Wash off Pack 125g
$29.00 $45.00
Save $7.10
Mary&May Houttuynia Cordata Tea Tree Cleansing Foam 150ml — tube with cap closed
[Mary&May] Houttuynia Cordata + Tea Tree Cleansing Foam - 150ml
$12.90 $20.00
Save $12.50
Mary&May Houttuynia Cordata Tea Tree Serum 30ml — clear bottle with dropper tip
[Mary&May] Houttuynia Cordata +Tea Tree Serum - 30ml
$22.50 $35.00
Save $13.50
Mary&May Idebenone Blackberry Complex Serum 30ml — dark bottle with label
[Mary&May] Idebenone + Blackberry Complex Serum 30ml
$24.50 $38.00
Save $13.50
Mary&May Idebenone Blackberry Intense Cream 70g — jar with dark berry-toned label
[Mary&May] Idebenone blackberry intense Cream 70g
$24.50 $38.00
Save $11.00
Mary&May Rice Glutathione LHA Cleansing Oil 200ml — pump bottle front view
[Mary&May] Rice Glutathione LHA Cleansing Oil 200ml
$20.00 $31.00
Save $14.20
Mary&May Sensitive Soothing Gel Cream 100g — clear gel cream in white jar
[Mary&May] Sensitive Soothing Gel Cream 100g
$25.80 $40.00
Save $2.00
Mary&May Sensitive Soothing Gel Cream 12g — small jar with translucent gel texture on white background
[Mary&May] Sensitive Soothing Gel Cream 12g [Miniature]
$3.00 $5.00
Save $13.50
Mary&May Sensitive Soothing Gel Cream 70g — white jar with blue label, front view
[Mary&May] Sensitive Soothing Gel Cream 70g
$23.50 $37.00
Save $17.80
Mary&May Soothing Gel Cream and Idebenone Blackberry Cream duo set — two 100g jars side by side
[Mary&May] Soothing Gel Cream+Idebenone Blackberry Cream Duo Set 100g x2
$32.20 $50.00
Save $8.20
Mary&May Spicule Collagen PDRN Cream 15g — small white jar with blue and white label, front view
[Mary&May] Spicule Collagen PDRN Cream 15g
$14.80 $23.00
Save $11.00
Mary&May Vegan Collagen Fresh Aloe Mask — four green hydrogel sheet mask pouches on white background
[Mary&May] Vegan Collagen Fresh Aloe Mask (30g x4)
$20.00 $31.00
Save $16.00
Mary&May Vegan Peptide Bakuchiol Sun Stick SPF50+ PA++++ 18g — twist-up stick applicator with green packaging
[Mary&May] Vegan Peptide Bakuchiol Sun Stick SPF50+ PA++++ 18g
$29.00 $45.00
Save $11.50
[Mary&May] Vitamin B5+Bifida Toner 120ml - Keauty
[Mary&May] Vitamin B5+Bifida Toner 120ml
$19.50 $31.00
Save $12.01
Medi-Peel Green Cica Collagen Clear 300ml — large green pump bottle, front view on white background
[Medi-Peel] Green Cica Collagen Clear 300ml
$32.99 $45.00
Save $14.00
Medi-Peel Phyto Cica-Nol Calming Pad 70ea — round tub container with green label and stacked cotton pads
[Medi-Peel] Phyto Cica-Nol Calming Pad 70ea
$26.00 $40.00
Save $23.00
Medi-Peel Phyto Cica-Nol Cream 50g — yellow-green lightweight cream jar front view
[Medi-Peel] Phyto Cica-Nol Cream 50g
$41.00 $64.00
Save $17.00
Medicube Deep Vita C Pad 150g — orange jar of toner pads with embossed pad visible on top
[Medicube] Deep Vita C Pad 150g
$30.00 $47.00
Save $14.00
Medicube PDRN Pink Cica Soothing Toner 250ml — pink translucent pump bottle on white background
[Medicube] PDRN Pink Cica Soothing Toner 250ml
$24.00 $38.00
Save $18.00
Medicube PDRN Pink Collagen Exosome Shot 7500 30ml — pink vial with precision shot nozzle tip
[Medicube] PDRN Pink Collagen exosome shot ampoule 7500 30ml
$31.00 $49.00
Save $10.00
Medicube PDRN Pink One Day Serum Set — ten individual 1.5ml pink vials in clear packaging
[Medicube] PDRN Pink one day serum set 1.5ml*10ea
$18.00 $28.00