Foundation

Foundation is the colour layer that evens out tone and sets the stage for the rest of your base. Korean foundations are built around skincare logic, blending hyaluronic acid, botanical extracts and SPF into long-wear formulas.

With finishes from satin-matte to dewy and a wide shade range, the collection covers daily wear, photography, oily skin and dry skin alike.

77 products
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Save $31.00
Hera Silky Stay Foundation 30g 17C1 Petal Ivory — pump bottle showing shade label on neutral backdrop
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 17C1 PETAL IVORY
$72.00 $103.00
Save $31.00
Hera Silky Stay Foundation 30g 13N1 Porcelain — slim pump bottle front view on white surface
[Hera] Silky Stay Foundation 24h Longwear PA++ 30g - 13N1 PORCELAIN
$72.00 $103.00
Save $20.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 22 Neutral — product bottle side view on white background
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #22 Neutral
$42.00 $62.00
Save $20.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 21 Vanilla — slim pump bottle with matte label
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #21 Vanilla
$42.00 $62.00
Save $20.00
WAKEMAKE Water Velvet Cover Foundation SPF30+ 30ml shade 19 Porcelain — matte-finish bottle with pump
[WAKEMAKE] Water Velvet Cover Foundation SPF30+ 30ml - #19 Porcelain
$42.00 $62.00
Save $20.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 23 Beige — pump bottle with dewy finish swatches
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #23 Beige
$42.00 $62.00
Save $20.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 22 Neutral — product bottle on flat surface
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #22 Neutral
$42.00 $62.00
Save $20.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 21 Vanilla — bottle with dropper and product texture
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #21 Vanilla
$42.00 $62.00
Save $20.00
WAKEMAKE Water Glow Coating Foundation SPF38+ 30ml shade 19 Porcelain — glass bottle with pump dispenser
[WAKEMAKE] Water Glow Coating Foundation SPF38+ 30ml - #19 Porcelain
$42.00 $62.00
Save $20.20
B.ready Blue Foundation 35ml shade 02 Ryan — slim bottle with pump dispenser on white
[B.ready] Blue Foundation 35ml (02_RYAN)
$22.80 $43.00
Save $25.00
CLIO Kill Cover High Glow Foundation 38g shade 2 Lingerie — glass pump bottle on neutral background
[CLIO] KILL COVER HIGH GLOW FOUNDATION 38g 2 Lingerie
$47.00 $72.00
Save $28.71
CLIO Kill Cover High Glow Foundation 38g shade 3 Linen — glass pump bottle with neutral warm tone
[CLIO] KILL COVER HIGH GLOW FOUNDATION 38g 3 Linen
$45.29 $74.00
Save $24.02
Ohui Cover Stick Foundation SPF50+ PA+++ 15g Milk Beige — stick with built-in brush
[Ohui] Ultimate Cover Stick Foundation SPF50+ PA+++ 15g #01 Milk Beige
$49.98 $74.00
Save $31.00
Sulwhasoo Perfecting Foundation 35ml in 11C Cool Porcelain — glass bottle with pump dispenser on white background
[Sulwhasoo] Perfecting Foundation 35ml -No.11C Cool Porcelain
$72.00 $103.00
Save $31.00
Sulwhasoo Perfecting Foundation 35ml in 13N Ivory — glass pump bottle with gold and white label on white background
[Sulwhasoo] Perfecting Foundation 35ml -No.13N Ivory
$72.00 $103.00
Save $42.00
Su:M37 LosecSumma Golden Base 30ml — gold pearl makeup base in compact pump bottle
[Su:M37] LosecSumma Golden Base 30ml
$72.00 $114.00
Save $21.00
[Etudehouse] Double Lasting Foundation 30g No.17N1 Neutral Vanilla - Keauty
[Etudehouse] Double Lasting Foundation 30g No.17N1 Neutral Vanilla
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Foundation 30g Amber — glass pump bottle showing shade
[Etudehouse] Double Lasting Foundation 30g -No.27N1 Amber
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Foundation 30g Beige — glass pump bottle on white background
[Etudehouse] Double Lasting Foundation 30g -No.21W1 Beige
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Vegan Foundation 30g No.23N1 Sand — front of bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.23N1 Sand
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Vegan Foundation 30g Light Beige — glass pump bottle on white
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.19N1 Light Beige
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Vegan Foundation 30g Light Vanilla — glass pump bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.17C1 Light Vanilla
$36.00 $57.00
Save $21.00
Etudehouse Double Lasting Vegan Foundation 30g No.21N1 Neutral Beige — front of bottle
[Etudehouse] Double Lasting Vegan Cover Foundation 30g -No.21N1 Neutral Beige
$36.00 $57.00
Save $15.00
Espoir Be Glow Foundation SPF27 PA++ 30g — pump bottle front view
[Espoir] Be Glow Foundation SPF 27 PA++ 30g, 21N Neutral Ivory
$42.00 $57.00