Purito SEOUL

Purito SEOUL is rooted in gentle care, transparency, and conscious beauty. Crafted with clean, skin-barrier-loving ingredients like Centella Asiatica, Ceramides, and Hyaluronic Acid, every formula is designed to soothe, strengthen, and hydrate—all while respecting even the most sensitive skin. Vegan, cruelty-free, and committed to sustainability, Purito SEOUL believes skincare should be effective, ethical, and easy to trust. This is skincare with a soft touch and a strong conscience—for skin that thrives and a planet that endures.