News

How to Read Korean Skincare Expiry and PAO Codes
Manufacturing dates, minimum durability and the open-jar symbol are different signals. Use the exact label and the product type instead of guessing from a four-digit code.

What Is PDRN in Skincare? A Clear Cosmetic Guide
PDRN is a popular label in Korean skincare, but research on medical or injectable use cannot be transferred automatically to every topical serum, cream or mask.

How to Choose a Korean Cushion Shade Without Guessing
Shade numbers are useful clues, not a guarantee. Use undertone, depth, daylight and a small test to make a Korean cushion choice more reliable.

Hudvårdsguide
VT Reedle Shot 50, 100, 300 eller 700 – vilken styrka ska du välja?
Jämför Reedle Shot 50, 100, 300 och 700. Se vilken nivå som passar din rutin, hur ofta VT anger användning och hur du börjar försiktigt.
aestura
Aestura Atobarrier 365: Which One Is Right for Your Skin?
Aestura is one of Korea's most trusted derma brands — developed with dermatological research and a favourite for sensitive, barrier-damaged skin. The Atobarrier 365 line is its bestseller, built a...
hanbang
What Is Hanbang? Korean Herbal Skincare, Explained
Hanbang (한방) means "Korean traditional medicine," and in skincare it refers to formulas built on time-tested herbal ingredients — ginseng, mugwort (artemisia), houttuynia cordata (heartleaf), lico...
k-beauty guide
How to Know If Your Skincare Is Working (and How Long to Wait)
Short answer: skincare is working if, after 4–12 weeks of consistent use, your skin feels comfortable (not tight or stinging), looks more even in tone, and the concern you're treating — dryness, b...

From Seoul with Skincare Love — Our Journey to Discover the Latest K-Beauty Trends
When Keauty Team decided to fly all the way from Sweden to South Korea, we knew it was going to be an incredible journey. Our goal was simple: to explore the latest and greatest in Korean skincare,...

5 Signs Your Skincare Routine Doesn’t Suit You
Choosing the right Korean skincare products can make all the difference in achieving that glowing, healthy complexion. However, sometimes the products you’re using may not be the best match for yo...

