Strands of white pearls laid out like DNA chains among clear and mint green gel shapes on a white surface

What Is PDRN in Skincare? Benefits, Claims and Label Tips

What PDRN means on a skincare label, what a PDRN cosmetic can realistically claim and how to compare serums, toners and creams.
Three beige shade swatch cards in light, medium and deeper tones on a white table, reflected in a round mirror

How to Choose a Korean Cushion Shade Without Guessing

Shade numbers and letters only mean something inside one cushion line. Match depth first, undertone second, then check the result near your jaw in daylight.
Four upright glass panels of rising height, from frosted to finely ribbed, in soft sunlight against a grey wall
Hudvårdsguide

VT Reedle Shot 50, 100, 300 or 700: Which Strength to Choose?

Reedle Shot levels come with their own rhythms, so choose by how often you will use it and how your skin feels, not by the biggest number.
A white and blue Aestura Atobarrier 365 Cream tube labelled for sensitive and dry skin on a plain white background
aestura

Aestura Atobarrier 365 Cream vs Lotion: Which One to Choose?

Cream or Lotion? A plain comparison of the Aestura Atobarrier 365 formats, where each fits in a routine and which Atobarrier 365 products Keauty lists.
A woman resting her arms on the edge of a pool, holding a small amber Beauty of Joseon serum dropper bottle
hanbang

What Is Hanbang? Korean Herbal Skincare and Ingredients Explained

Hanbang skincare takes herbs from traditional Korean medicine, such as ginseng and mugwort, and puts them in modern formulas. This guide explains the term, the common ingredients and how to judge a...
A collage of a team in matching navy polo shirts at a Korean beauty trade show, with a Korean flag heart and booths

K-Beauty Trends: Five Styles in Keauty's Range and How to Judge Them

Five K-beauty styles show up in Keauty's range, from soft-blur lip tints to ginseng serums. See what they are and how to judge any trend before you buy.
Split-face comparison on a pink background, one side of the face with redness and the other shiny with small bumps

5 Signs Your Skincare Routine Doesn't Suit You

How to tell whether your routine is working, five signs it does not suit you, how long to wait and a simple way to reset.
Close-up of a woman's face with shimmery eye makeup and glossy lips, lit in warm and teal tones on a blue backdrop

What to Do If You Slept in Makeup: A Gentle Morning Routine

One night in makeup does not need a harsh fix. Cleanse gently, moisturize if your skin feels dry, use your usual sun protection and keep the rest of the day simple.
Three smiling women with closed eyes wearing white and grey clay face masks, two with towels on their hair

Korean Skincare Quiz: Find Your Skin Type and Build a Routine

Take the Keauty skin quiz or check your skin type by hand, then build the smallest routine that fits your result.