Sensitive Skin Type

Sensitive skin: what it means

Stinging when you apply a new product, redness that flares up for no clear reason, reactions to fragrance, heat, or even cold air. Sensitive skin has a weakened barrier that lets irritants in and moisture out. The right approach is minimal, fragrance-free, and barrier-first. Less is genuinely more here.

What to look for in products

Centella Asiatica and Madecassoside for calming + barrier repair
Heartleaf to soothe redness
Panthenol for healing support
Propolis for gentle antibacterial + nourishing benefits
Ceramide-rich, fragrance-free moisturizers
Mineral SPF (zinc oxide) over chemical filters

What to avoid

Anything with added fragrance or essential oils
Alcohol denat in any step
Physical exfoliants (scrubs, brushes, mitts)
High-strength acids and retinoids (introduce extremely slowly if at all)
Too many active ingredients layered at once

Your K-beauty routine

AM: Cream or balm cleanser (skip the foam step if skin is reactive), Centella toner, calming essence, ceramide moisturizer, mineral SPF.

PM: Gentle oil cleanser, optional second cleanse with a cream formula, Madecassoside ampoule, propolis essence on flared areas, barrier cream.

Hero ingredients

Centella Asiatica (Cica): clinically proven to calm and support barrier recovery
Madecassoside: the most active compound in Centella, even more targeted
Propolis: bee-derived, soothing and gently antibacterial
Heartleaf: visibly reduces redness in days, not weeks
Panthenol: comforts compromised barriers

Browse the collection below for minimalist, Cica-led formulas designed to calm reactivity and slowly rebuild a stronger barrier.

Join the Keauty Family!

Want to be the first to know about our new products, exclusive offers, and exciting news? Sign up for our Keauty Email List and get access to all this and more!