Keauty editorial hero — Sensitive Skin TypeKeauty editorial hero — Sensitive Skin Type

Sensitive Skin Type

Sensitive skin: what it means

Stinging when you apply a new product, redness that flares up for no clear reason, reactions to fragrance, heat, or even cold air. Sensitive skin has a weakened barrier that lets irritants in and moisture out. The right approach is minimal, fragrance-free, and barrier-first. Less is genuinely more here.

What to look for in products
  • Centella Asiatica and Madecassoside for calming + barrier repair
  • Heartleaf to soothe redness
  • Panthenol for healing support
  • Propolis for gentle antibacterial + nourishing benefits
  • Ceramide-rich, fragrance-free moisturizers
  • Mineral SPF (zinc oxide) over chemical filters
What to avoid
  • Anything with added fragrance or essential oils
  • Alcohol denat in any step
  • Physical exfoliants (scrubs, brushes, mitts)
  • High-strength acids and retinoids (introduce extremely slowly if at all)
  • Too many active ingredients layered at once
Your K-beauty routine

AM: Cream or balm cleanser (skip the foam step if skin is reactive), Centella toner, calming essence, ceramide moisturizer, mineral SPF.

PM: Gentle oil cleanser, optional second cleanse with a cream formula, Madecassoside ampoule, propolis essence on flared areas, barrier cream.

Hero ingredients
  • Centella Asiatica (Cica): clinically proven to calm and support barrier recovery
  • Madecassoside: the most active compound in Centella, even more targeted
  • Propolis: bee-derived, soothing and gently antibacterial
  • Heartleaf: visibly reduces redness in days, not weeks
  • Panthenol: comforts compromised barriers

Browse the collection below for minimalist, Cica-led formulas designed to calm reactivity and slowly rebuild a stronger barrier.

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Save $16.00
Pinate Natural Bloom Lip Oil Serum Pink Muhly — bottle with brush applicator on white background
[Pinate] Natural Bloom Lip Oil Serum - Pink Muhly
$28.00 $44.00
Save $15.00
Primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml — slender serum bottle
[Primera] Organience Barrier Repair Seed Peptide Reserve Serum 30ml
$45.00 $60.00
Save $13.00
Purito Dermide Cica Barrier Sleeping Pack 80ml — white jar with green label
[Purito] Dermide Cica Barrier Sleeping Pack 80ml
$23.00 $36.00
Save $11.00
Purito Oat-in Calming Gel Cream 100ml — white jar with oat-toned label
[Purito] Oat-in Calming Gel Cream 100ml
$19.00 $30.00
Save $14.00
Purito Wonder Releaf Centella Cream 50ml — green frosted jar with white lid
[Purito] Wonder Releaf Centella Cream 50ml
$25.00 $39.00
Save $14.00
Purito Wonder Releaf Centella Cream Unscented 50ml — white jar front view on clean background
[Purito] Wonder Releaf Centella Cream Unscented 50ml
$25.00 $39.00
Save $15.00
Purito Wonder Releaf Centella Daily Sun Lotion SPF50+ 60ml — bottle with pump dispenser on white
[Purito] Wonder Releaf Centella Daily Sun Lotion SPF50+ PA++++ 60ml
$26.00 $41.00
Save $11.00
Purito Wonder Releaf Centella Eye Cream Unscented 30ml — compact jar with minimalist white label
[Purito] Wonder Releaf Centella Eye Cream Unscented 30ml
$19.00 $30.00
Save $16.00
Purito Wonder Releaf Centella Serum 60ml — clear pump bottle with green and white label
[Purito] Wonder Releaf Centella Serum 60ml
$28.00 $44.00
Save $16.00
Purito Wonder Releaf Centella Serum Unscented 60ml — frosted pump bottle on neutral background
[Purito] Wonder Releaf Centella Serum Unscented 60ml
$28.00 $44.00
Save $16.00
Purito Wonder Releaf Centella Toner 200ml — tall clear bottle with green label on white surface
[Purito] Wonder Releaf Centella Toner 200ml
$28.00 $44.00
Save $16.00
Purito Wonder Releaf Centella Toner Unscented 200ml — white bottle with clean minimal label
[Purito] Wonder Releaf Centella Toner Unscented 200ml
$28.00 $44.00
Save $6.01
PyunkangYul 1/3 Cotton Pad 160 count — flat pack of white cotton pads on clean background
[PyunkangYul] 1/3 Cotton Pad 160ea
$9.99 $16.00
Save $11.01
PyunkangYul Airy Protection Sun Stick SPF50+ 17g — twist-up stick with clear cap on white surface
[PyunkangYul] Airy Protection Sun Stick 17g
$19.99 $31.00
Save $10.01
PyunkangYul ATO Cream Blue Label 120ml — blue-label jar with screw cap on white background
[PyunkangYul] ATO Cream Blue Label 120ml
$16.99 $27.00
Save $8.01
PyunkangYul ATO Moisturizing Soothing Gel Lotion 150ml — white squeeze bottle on neutral surface
[PyunkangYul] ATO Moisturizing Soothing Gel Lotion 150ml
$16.99 $25.00
Save $11.00
PyunkangYul ATO Wash and Shampoo Blue Label 350ml — blue-label pump bottle on white background
[PyunkangYul] ATO Wash & Shampoo Blue Label 350ml
$19.00 $30.00
Save $44.01
PyunkangYul Basic Line Gift Set — three bottles in bojagi-inspired gift packaging on white surface
[PyunkangYul] Basic Line Gift Set 200ml+100ml*2
$79.99 $124.00
Save $15.01
PyunkangYul Body Lotion Dancheong 350ml — illustrated bottle with traditional Korean Dancheong colors
[PyunkangYul] Body Lotion Dancheong 350ml
$25.99 $41.00
Save $11.01
PyunkangYul Calming Clear Spot Patch Intensive Care 165ea — front of box and patches
[PyunkangYul] Calming Clear Spot Patch (Intensive Care) 165ea
$19.99 $31.00
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[PyunkangYul] Calming Clear Spot Patch (Intensive Care+Slim Care) 124ea - Keauty
[PyunkangYul] Calming Clear Spot Patch (Intensive Care+Slim Care) 124ea
$19.99 $31.00
Save $11.01
PyunkangYul Calming Clear Spot Patch Slim Care 145ea — front of box with patches
[PyunkangYul] Calming Clear Spot Patch (Slim Care) 145ea
$19.99 $31.00
Save $5.01
PyunkangYul Calming Deep Moisture Toner 150ml — clear bottle on white background PyunkangYul Calming Deep Moisture Toner two sizes — 150ml and 80ml side by side
[PyunkangYul] Calming Deep Moisture Toner - 2 Size
From $8.99 $14.00
Save $8.01
PyunkangYul Calming Face Towel 80ea — single folded cotton towel sheet on white
[PyunkangYul] Calming Face Towel 80ea
$13.99 $22.00