Keauty editorial hero — Sensitive Skin TypeKeauty editorial hero — Sensitive Skin Type

Sensitive Skin Type

Sensitive skin: what it means

Stinging when you apply a new product, redness that flares up for no clear reason, reactions to fragrance, heat, or even cold air. Sensitive skin has a weakened barrier that lets irritants in and moisture out. The right approach is minimal, fragrance-free, and barrier-first. Less is genuinely more here.

What to look for in products
  • Centella Asiatica and Madecassoside for calming + barrier repair
  • Heartleaf to soothe redness
  • Panthenol for healing support
  • Propolis for gentle antibacterial + nourishing benefits
  • Ceramide-rich, fragrance-free moisturizers
  • Mineral SPF (zinc oxide) over chemical filters
What to avoid
  • Anything with added fragrance or essential oils
  • Alcohol denat in any step
  • Physical exfoliants (scrubs, brushes, mitts)
  • High-strength acids and retinoids (introduce extremely slowly if at all)
  • Too many active ingredients layered at once
Your K-beauty routine

AM: Cream or balm cleanser (skip the foam step if skin is reactive), Centella toner, calming essence, ceramide moisturizer, mineral SPF.

PM: Gentle oil cleanser, optional second cleanse with a cream formula, Madecassoside ampoule, propolis essence on flared areas, barrier cream.

Hero ingredients
  • Centella Asiatica (Cica): clinically proven to calm and support barrier recovery
  • Madecassoside: the most active compound in Centella, even more targeted
  • Propolis: bee-derived, soothing and gently antibacterial
  • Heartleaf: visibly reduces redness in days, not weeks
  • Panthenol: comforts compromised barriers

Browse the collection below for minimalist, Cica-led formulas designed to calm reactivity and slowly rebuild a stronger barrier.

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VT Mild Reedle Shot 50 2Step Mask 25G VT Cosmetics
VT Mild Reedle Shot 50 2Step Mask 25G
$3.00 $6.00
Save $16.00
107 Double Layer Milky Serum 50ml — two-phase milky serum bottle showing separated layers
[107] Double Layer Milky Serum 50ml
$29.00 $45.00
Save $12.00
107 Hair Scalp Microbiome Treatment 180ml — pump bottle with dark label on light background
[107] HAIR & SCALP HYDRATING Microbiome Treatment 180ml
$21.00 $33.00
Save $14.00
107 MOISTURE BALM Mild Sunstick SPF50+ 18g — twist-up stick with white cap on clean background
[107] MOISTURE BALM Mild Sunstick 18g
$24.00 $38.00
Save $16.00
107 SCALP PURIFYING Microbiome Shampoo 380ml — dark pump bottle with label on white surface
[107] SCALP PURIFYING Microbiome Shampoo 380ml
$29.00 $45.00
Save $10.00
3W8L Energy Active Serum EX 50ml — frosted pump bottle with minimal label on clean surface
[3W8L] Energy Active Serum EX 50ml
$18.00 $28.00
Save $4.00
3W8L Super Double Shot Mask Cica Cooling 27ml — cooling-themed pouch with blue and green design
[3W8L] Super Double Shot Mask Cica Cooling 27ml
$7.00 $11.00
Save $7.01
Abib Acne Foam Cleanser Heartleaf Foam 150ml — white pump bottle with green leaf label
[Abib] Acne foam cleanser Heartleaf foam - 150ml
$16.99 $24.00
Save $13.00
Abib Heartleaf Calming Toner Skin Booster 200ml — clear bottle with pastel green label
[Abib] Heartleaf calming toner Skin booster - 200ml
$23.00 $36.00
Save $13.01
Abib Heartleaf Creme Calming Tube 75ml — soft mint tube with flip-top cap
[Abib] Heartleaf Crème Calming Tube 75ml
$35.99 $49.00
Save $2.01
Abib Heartleaf Essence Calming Pump 50ml — frosted pump bottle on clean white surface
[Abib] Heartleaf essence Calming pump - 50ml
$24.99 $27.00
Save $15.00
Abib Heartleaf Spot Pad Calming Touch 150ml — jar of 80 dual-sided cotton pads
[Abib] Heartleaf spot pad Calming touch - 150ml. 80 pads
$27.00 $42.00
Save $16.00
Abib Heartleaf Sun Essence Calming Drop 50ml — slim dropper tube on white background
[Abib] Heartleaf sun essence Calming drop 50ml
$28.00 $44.00
Save $14.00
Abib Sedum Hyaluron Creme Hydrating Pot 80ml — wide-mouth cream jar with lid removed
[Abib] Sedum Hyaluron Crème Hydrating Pot 80ml
$35.00 $49.00
Save $12.00
[Abib] Sedum Hyaluron Sunscreen Protection Tube SPF50+PA++++ 50ml - Keauty
[Abib] Sedum Hyaluron Sunscreen Protection Tube SPF50+PA++++ 50ml
$25.00 $37.00
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Aestura Atobarrier 365 Bubble Cleanser 150ml — white foam-pump bottle on light background
[Aestura] atobarrier 365 Bubble Cleanser 150ml
$20.00 $31.00
Save $22.00
Aestura Atobarrier 365 Cream Plus 90ml — white tub with blue cap on marble surface
[Aestura] Atobarrier 365 Cream Plus 90ml
$39.00 $61.00
Save $13.00
aestura Derma UV365 Red Calming Tone-Up Sunscreen 40ml — pink tube with derma branding on clean background
[aestura] Derma UV365 Red Calming Tone-Up Sunscreen 40ml
$31.00 $44.00
Save $25.00
Aestura Regederm 365 Intensive Lifting Capsule Cream 50ml — compact glass jar on neutral ground
[Aestura] Regederm 365 Intensive Lifting Capsule Cream 50ml
$45.00 $70.00
Save $14.00
ANUA Azelaic 10 Hyaluron Redness Soothing Pad 230ml — jar of 90 stretchable fabric pads
[Anua] Azelaic 10 Hyaluron Redness Soothing Pad 230ml 90ea
$24.00 $38.00
Save $5.00
[Anua] AZELAIC HYALURON SOOTHING SERUM 30ML - Keauty
[Anua] AZELAIC HYALURON SOOTHING SERUM 30ML
$22.00 $27.00
Save $30.01
ANUA Birch 70 Moisture Boosting Cream 50ml — white jar with birch bark pattern label
[Anua] Birch 70 Moisture Boosting Cream 50ml
$12.99 $43.00
Save $27.01
ANUA Birch 70 Moisture Boosting Serum 30ml — slim bottle with birch-wood inspired label
[Anua] Birch 70 Moisture Boosting Serum 30ml
$11.99 $39.00
Save $16.00
Anua Heartleaf 70% Daily Lotion 200ml — white pump bottle with minimal label on white background
[Anua] Heartleaf 70% Daily Lotion 200ml
$28.00 $44.00